FAQs

I am a small business with minimal budget, is digital still an option?

Yes, you can run worthwhile digital marketing campaigns from as little as £50 per month while you are trying to gauge the ROI. Contact me if you want to find out more about the potential of digital marketing for your business and I’ll be able to give you a rough idea of potential minimum and maximum budgets.

What is paid search advertising?

This is the use of ads that are set up to appear on key search engines such as Google and Bing when particular keywords are included in a search.

Is paid search advertising right for me?

Paid search advertising is an extremely powerful advertising tool that can deliver the right customers to your site at the right time. However, it might not be right for you if there are not enough relevant searches or if your customers don’t spend much and are unlikely to gain repeat customers.

What is social media advertising?

Social media advertising can be quite a broad topic but is generally the use of sponsored posts to promote your message to your target audience.

Is social media advertising right for me?

The pool of potential customers is huge on social media and it is great for raising awareness and engaging with existing customers. However, only testing will determine if social media advertising will provide a positive return on investment for your business.

What are transactional emails?

These are emails such as appointment reminders and delivery receipts. Good transactional emails help provide a positive customer experience and can boost retention and word-of-mouth marketing. Bad transactional emails can have the opposite effect and make you seem amateur and unreliable.

Can you guarantee sales?

I cannot guarantee sales though I can give fairly accurate estimates of cost-per-click for paid search advertising. I can guarantee that, when required, I will work to boost conversion rates so you are getting the best return for your money.

What do you mean by “tracking”?

This is the process of tracking users from platforms such as Google Ads, Bing or Facebook to see if they engage with your website and ultimately become customers. I strongly advise this is set up where possible as it will allow me to report on key stats to help determine your return on investment and inform marketing tactics.

My customers all live nearby – can I still use digital marketing?

Definitely – I have run campaigns for local businesses in the past and can make sure that ads are only served to potential customers in the relevant locations.

I’m not very technical – can I still use digital marketing?

Definitely – as long as you trust me to act in your best interests. I am trying to make digital marketing expertise accessible to all businesses. This includes reporting in a clear and accessible way without hiding behind jargon. If you can give me an idea of your goals I can advise on the ways digital marketing can help you achieve them.

So what do I do next?

If you want to find out how I can help your business or already have a very clear idea of what you want just fill in the enquiry form and I will get back to you.