I provide a range of digital marketing services and recommend techniques that I think are likely to work for your specific business. I also offer a free audit to determine if digital marketing is right for your business. Services include:
Paid Search Advertising
- Google Ads (formerly Adwords) and Bing Ads
- Free keyword research to find if paid search is right for your business and to provide a forecast of potential results. I can give a fairly accurate idea of the cost per click for ads but can only roughly estimate conversion rates.
- Account and campaign setup.
- Tracking codes to monitor conversions. I can set these up myself depending on the CMS you use (Content Management System i.e. WordPress. I would need access to the head element of your website either via a plugin or direct access to the site files). I can also provide the relevant codes and documentation to your developer.
- Ongoing account management and reporting to ensure positive return on investment.
- An audit and recommendations for existing accounts.
- Display and retargeting campaigns.
- Setup of Facebook Ads Manager account.
- Free research into the potential of Facebook for your business – identifying the size of your target audience.
- Provision of tracking codes to track conversions and potentially create retargeting campaigns
- Creation of targeted paid advertising campaigns.
- Ongoing account management and reporting to ensure a positive return on investment.
- Management of emails on Mailchimp, Adestra MessageFocus, Dotmailer, Salesforce Marketing Cloud.
- A free audit of the capability of your ESP (Email Service Provider) and what can realistically be achieved.
- Setup and recommendations for transactional emails.
- Setup and recommendations for drip campaigns and automated journeys (welcome journeys, re-engagement campaigns, abandoned basket emails etc.).
- Setup of dynamic content in marketing and transactional emails.
- Writing SQL queries to create audiences if required.
- Audience segmentation and data cleansing.
- Audit of current marketing and transactional emails and recommendations for improvement.
- An audit of your website with recommendations for improving user experience to boost conversion and retention rates.
- User testing.
- Google Analytics reports.
Google My Business
- I can set your business up so you can receive Google reviews, appear on Googlemaps when users enter relevant searches and so your logo appears when users search for your brand on Google.